[O116.Ebook] Download PDF Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru, by Simon Middleton

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You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.

Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:

• Establish your brand values and positioning
• Get the all-important name right
• Bring your brand to life
• Turn your customers into your advocates
• Manage your PR and use your marketing budget wisely
• Inspire your staff to live the brand too
• Deal with problems when something goes wrong

Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.

'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

• Sales Rank: #1624904 in Books
• Brand: Brand: Capstone
• Published on: 2010-05-24
• Original language: English
• Number of items: 1
• Dimensions: 8.30" h x .80" w x 6.80" l, 1.10 pounds
• Binding: Paperback
• 358 pages

Features

• Used Book in Good Condition

Review
'...lays out [all] the right questions for anyone launching a brand.' (Director, June 2010).

From the Back Cover
You don’t need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days.

Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises.

How you work through the book is up to you, the result will be the same: an authentic, compelling and highly distinctive brand that will attract and engage customers and fans.

You will learn how to:

• Establish your brand values and positioning
• Get the all-important name right
• Bring your brand to life
• Turn your customers into your advocates
• Manage your PR and use your marketing budget wisely
• Inspire your staff to live the brand too
• Deal with problems when something goes wrong

Branding is not about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Clear, functional guide for do-it-yourself branding
By Rolf Dobelli
Self-proclaimed "brand guru" Simon Middleton explains in clear, easy-to-understand terms what branding is, and then he tells you how to do it in this systematic guide to do-it-yourself branding. Even though he writes for small-business owners and entrepreneurs, Middleton's process applies to large businesses and corporations as well. He makes his subject so enjoyable and even inspiring that reading his guide is like having a conversation with a witty, knowledgeable and helpful friend. However, Middleton ambitiously proposes that you undertake a different branding activity each day for a month. But, even if you decide to stretch the 30 days to three months or more, he does explain how to get the job done. And it costs a lot less than hiring an agency or consultant. getAbstract recommends Middleton's advice, if not the exact timing of his process.

1 of 1 people found the following review helpful.
Like it!
By Salam Al-Karadaghi
Really like the book! Finally understand what the concepts of branding and positioning are all about, how to create an attractive brand for my company!

0 of 0 people found the following review helpful.
A Great Introduction To The Subject Of Branding
By N. M. Comfort
Simon Middleton's Book - Build A Brand In 30 Days is a great introduction to the subject of Branding. It is easy to read, jargon free, and full of easy to understand relevant examples and case studies. Branding is a critical area in the success of any business and Simon's book brings the subject to life. It also keeps it nicely relevant to even the smallest of brands or start-up businesses. He makes it clear that anyone can build a brand, and helps the reader to think clearly and strategically about the subject. By the time you get to the closing chapters you will have a great set of tools to help you steer and grow your brand, as well as some thought provoking insights to consider, and some cutting edge brands to follow and learn from.

Well worth a read and great value for money.

Norman Comfort

Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru

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• Sales Rank: #6750137 in Books
• Original language: German
• Dimensions: 8.62" h x 1.57" w x 6.14" l,
• Binding: Hardcover

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[R304.Ebook] Get Free Ebook You Are Not Your Brain: The 4-Step Solution for Changing Bad Habits, Ending Unhealthy Thinking, and Taking Control of Your Life, by Jeffre

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Two neuroscience experts explain how their 4-Step Method can help identify negative thoughts and change bad habits for good.

A leading neuroplasticity researcher and the coauthor of the groundbreaking books Brain Lock and The Mind and the Brain, Jeffrey M. Schwartz has spent his career studying the human brain. He pioneered the first mindfulness-based treatment program for people suffering from OCD, teaching patients how to achieve long-term relief from their compulsions.

Schwartz works with psychiatrist Rebecca Gladding to refine a program that successfully explains how the brain works and why we often feel besieged by overactive brain circuits (i.e. bad habits, social anxieties, etc.) the key to making life changes that you want—to make your brain work for you—is to consciously choose to “starve” these circuits of focused attention, thereby decreasing their influence and strength.

You Are Not Your Brain carefully outlines their program, showing readers how to identify negative impulses, channel them through the power of focused attention, and ultimately lead more fulfilling and empowered lives.

• Sales Rank: #11959 in Books
• Brand: Brand: Avery
• Published on: 2012-06-05
• Released on: 2012-06-05
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .90" w x 5.90" l, .90 pounds
• Binding: Paperback
• 384 pages

Features

• Used Book in Good Condition

Review
“A testament to mind over brain ... It's the truth of the matter that sheer willpower can truly make you break free.”
—Leonardo DiCaprio

“Operating on the highly rational perspective that we are not our brains, but rather, substantial free agents who exercise control over our brains, Schwartz and Gladding develop a simple, yet profoundly insightful approach for developing a flourishing life.� The result is truly life-giving, and it will bring healing and hope to all who read it and practice its wisdom.”
—J.P. Moreland, author of The God Question

"How can the brain, which is just a complex network of interconnected nerve cells, give rise to consciousness and to thought? Dr. Jeffrey Schwartz and Dr. Rebecca Gladding argue, persuasively, that the mind actually has massive causal effects on the functioning of the brain. In other words, you can not only change the way you think, feel and behave through conscious effort when you're upset, but you can also change the programming and chemistry of your brain. A compelling and important message."
—David Burns, M.D., author of Feeling Good: The New Mood Therapy

“The idea that we can deliberately and systematically change our brains with our minds was once thought ridiculous.��But now, largely due to Jeffrey Schwartz and his UCLA research on neuro-plasticity and OCD, this once revolutionary idea is well accepted.� Rebecca Gladding and Jeffrey Schwartz adapt Schwartz’s extraordinarily successful program for a mainstream audience giving simple, self-directed tools to help achieve greater happiness, emotional balance, and overall well-being.”
—Susan Kaiser Greenland, author of The Mindful Child

From the Back Cover
Advance Reviews
"Operating on the highly rational perspective that we are not our brains, but rather, substantial free agents who exercise control over our brains, Schwartz and Gladding develop a simple, yet profoundly insightful approach for developing a flourishing life.� The result will bring healing and hope to all who read it."
--J. P. Moreland, author of The God Question.

"This book will be very helpful to those who want to improve their outlook and quality of life.� As this book shows, and most every musician knows, You Are Not Your Brain.�The Heart and the Spirit are the source of real creativity. The brain is a vehicle to express that creativity."
--Kenny Burrell, National Endowment for the Arts Jazz Master and Professor of Music and Ethnomusicology, UCLA

"Dr. Jeffrey Schwartz and Dr. Rebecca Gladding argue, persuasively, that the mind actually has massive causal effects on the functioning of the brain. In other words, you can not only change the way you think, feel and behave through conscious effort when you're upset, but you can also change the programming and chemistry of your brain. A compelling and important message."
--David Burns, M.D., author of Feeling Good: The New Mood Therapy

"Largely due to Jeffrey Schwartz and his UCLA research on neuro-plasticity and OCD treatment, the once revolutionary idea that we can systematically change our brains with our minds is now well accepted.� Gladding and Schwartz adapt that program for a mainstream audience giving simple, self-directed tools to help achieve greater happiness, emotional balance, and overall well-being."
--Susan Kaiser Greenland, author of The Mindful Child

About the Author
Jeffrey M. Schwartz, M.D., is a research psychiatrist at UCLA School of Medicine and a seminal thinker and researcher in the field of self-directed neuroplasticity. He lives in Los Angeles.Rebecca Gladding, M.D., is a psychiatrist specializing in anxiety and depression. She recently was Medical Director of the UCLA Adult Inpatient Eating Disorders Program. She lives in Los Angeles.

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162 of 168 people found the following review helpful.
Powerful Books Shows How-to Self-Direct Your Life
By Don
"Habitually dismissing and devaluing your true emotions and needs causes your brain to adopt unhealthy responses and to strongly discount much of the positive information about you that is coming in." -- Jeff Schwartz, MD, and Rebecca Gladding, MD

I was well aware for some months that Jeffrey Schwartz's new book (co-authored with Rebecca Gladding) was coming out. When I saw the package from amazon.com on my front porch last week, I quickly opened it. The reward circuit in my brain got activated as I held the hardcover book with bright yellow lettering that told me: YOU ARE NOT YOUR BRAIN!

Jeffrey Schwartz is a pioneer in the field of self-directed neuroplasticity, and his work with Obsessive Compulsive Disorder (as described in his book BRAIN LOCK) is highly regarded and used in clinics around the world. In this new book, Schwartz and Gladding have refined the 4-step method used in "Brain Lock" as well as expanded the scope of how it can be applied to lifestyle habits, addictions, and unhealthy thinking.

The 4-Step process is based on mindfulness. I found their revised process very clear and easy to grasp--and it can easily be used personally or by counselors, psychologists, and others to be shared with clients as a form of treatment. The 4-Step process includes 1) Relabeling (noticing thoughts), 2) Reframing (naming the brain's deceptive thought pattern to change your relationship to the thought), 3) Refocusing (placing awareness elsewhere), and 4) Revaluing (aligning with one's deeper values, or true self).

The book is a treasure trove of real-life case studies that demonstrate how Schwartz and Gladding used the 4-Step mindfulness process--and show how anyone can rewire their brain in this way. This is a step-by-step book that includes examples of charts and journaling methods that can help anyone track their movement toward wellness, clarity and purpose.

I highly recommend this book. It shows how to put the power of focus to work in a way that can change lives for the better. Thank you Jeff and Rebecca for sharing with all of us this very valuable and life transforming information!

113 of 120 people found the following review helpful.
Tremendously helpful
By E. Whalen
I bought this book after reading "The Brain that Changes Itself" by Norman Doidge, MD, which is a fascinating book. In it, Doidge mentions Schwartz and his method for helping patients who suffer from Obsessive Compulsive Disorder.

In "You Are Not Your Brain," Schwartz and Gladding expand on that method and help the reader apply it to other problems that result from what they call deceptive brain messages. I have also heard these deceptive brain messages referred to as automatic negative thoughts, core beliefs, et cetera. Essentially, they are ideas/beliefs you have that lead you to engage in bad habits, feel terrible about yourself, avoid taking actions you need to take, and generally prevent you from living the life you want to live. One example the book gives is an actor who doesn't believe he's good enough and therefore does not go on auditions for parts and, as a result, sabotages his own career success. In short, these false messages are running your life and it's time to stop listening to them. This book teaches you to identify these false brain messages, how to deal with them and how to take back control of your choices and your life.

Could this book have been written in a more engaging and perhaps slightly more cohesive way? Sure, but I bought this book for what it could teach me, and it has taught me a great deal. It goes beyond what a lot of books say, which is to write down and challenge the deceptive brain messages. Yes, that's helpful, but the steps in this book, especially the steps about doing something constructive and engaging while allowing those brain messages to continue to play on in the background are what really creates lasting change in your brain.

I liked the concept of the "Wise Advocate." You can re-cast it, if you like, as the role of a higher power or perhaps "Your Best Self," but the result is the same: to teach you to look at yourself with kindness, compassion and to believe the best things possible about yourself.

This book also contains tables you can fill in, either in the book itself or on a separate piece of paper. I found these tables to be quite helpful in really getting clear on what my messages were and what they were costing me.

Before this book came out, I had tried various methods for dealing with my deceptive brain messages, but the method described in this book is the only method that's really worked for me, and so for that, it deserves five stars. If you are looking for a good companion book to this one, "The Brain that Changes Itself" is excellent, but it's not instructive. This one is.

98 of 104 people found the following review helpful.
Fantastic - Very Practical and Useful
By Book Fanatic
I read a lot of books and I have a hard time imagining anyone with an interest in practical results not finding this book valuable. I noticed the previous reviewer panned it because it wasn't full of detailed scientific descriptions, despite the fact that would probably turn most of its intended audience off. This is a common problem in book reviews. People read a book, like this one whose intent is to provide a practical technique and then criticize it for what it is not and was never intended to be. This book wasn't written to convince you of its theoretical foundation or educate readers on exact "neural pathways", although it does touch on that lightly. It was written to help you so get over it. This is a self help book and in that regard succeeds brilliantly.

The case histories included throughout this book are people with moderately significant problems (I would say even sometimes pretty severe). However, don't let that dissuade you because I think virtually anyone who is a normal human being would find the advice practical in many circumstances. I don't have any issues even remotely approaching those of the people described in the book but I still found it very helpful.

This is a fairly long book for this genre (approximately 350 pages) and it is very well organized. It includes a lot of worksheets and practical tips. I have no major criticism at all. I would recommend it to anyone who wants practical advice on how to improve their mental well-being and that includes people who think they are doing well already. Two very enthusiastic thumbs up!

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Composed by: Barrett Strong;Norman Jesse Whitfield

Performed by: The Temptations

• Released on: 2013-04-25
• Format: Kindle eBook

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[Y896.Ebook] Ebook Free Perfect Pierogi Recipes, by Rose Wysocki

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In Perfect Pierogi Recipes Rose Wysocki shares both traditional and contemporary recipes for pierogi dough, fillings and toppings. Some are recipes from her Polish Mother and Grandmother. Others are recipes she's collected or developed over the years.

You'll find a total of 51 recipes. They are very easy to make. Included are recipes for: 10 different pierogi doughs (traditional and contemporary), 15 savory fillings, 6 sweet fillings, 3 traditional pierogi toppings, 2 contemporary toppings, 9 compound butters and 6 sauces. You'll also find a list of 16 additional traditional toppings and 10 contemporary toppings (without recipes.)Finally you'll find a lot of information about the history of pierogi, how to make pierogi dough, different methods to cut, stuff and seal the pierogi, how to boil, saute, deep fry or bake pierogi, how to freeze pierogi and more.

Rose also provides information about a couple of pierogi cutting and sealing tools that will save you a lot of time in preparing pierogi.Making pierogi at home is really easy if you have the right directions. This book will give you a head start on making perfect pierogi for your family in your home.

• Sales Rank: #25470 in Books
• Published on: 2013-01-16
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x .45" w x 7.00" l, .77 pounds
• Binding: Paperback
• 196 pages

Review
I would like to thank everyone for the kind comments and wonderful reviews.�� It warms my heart that people like my recipes and the recipes of my family.� This book really was a labor of love and brought back wonderful family memories.� Thank you very much.

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28 of 29 people found the following review helpful.
Easy and Delicious Recipes, PERFECT!
By Sofia
I'm a big fan of pierogi. I've picked up this book as a quick reference and I wasn't disappointed. There are a real variety of simple and quick and delicious recipes.
Rose takes you through literally every step to making, cooking and storing Pierogies, making this book ideal for the beginners. There are also many tips scattered throughout the book to help you to excel, even at your first attempt. I like how Rose offers ten dough recipe, 15 savory fillings, 6 sweet fillings, 3 traditional pierogi toppings, 2 contemporary toppings etc- that way you can find whichever one is the most to your liking.

Finally I have learned about a couple of pierogi cutting and sealing tools that can save you a lot of time in preparing pierogi.

20 of 20 people found the following review helpful.
One of the Recipe Books I've Read
By F. J. Bayog of Fantascize
I had a friend years ago who would have us over for dinner and she sometimes served pierogi. I loved them! She made the traditional pierogi with a potato onion filling and also sauerkraut. They had butter on top, onions and sour cream. So delicious. Well I had the recipe for the dough and potato filing and after many moves lost it. I know she put sour cream or maybe cream cheese in the dough. So I got this book today and found 2 dough recipes that look like they might be her recipe. I was so happy! The great thing about this book is that you get the old traditional pierogi recipes. But there are a lot of modern fillings and toppings too. Nice, clear directions. Pierogi are not hard to make but the key is to have a good recipe for the dough. Very happy I found this book.

19 of 20 people found the following review helpful.
If you like Pierogi this is for you
By PHP
Book has some wonderful old Pierogi recipes that were obviously passed down from a person that really loves to cook. Thanks Rose!

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